AnimalNet Jan. 30/07 -- II

Argentina on alert over foot-and-mouth disease

Oviduct-specific expression of two therapeutic proteins in transgenic hens

Projects unveil customer perceptions to boost Canada's beef success

New consumer research to be released at annual meat conference: Nearly 90 percent of shoppers compare meat prices before purchasing

DNA fingerprinting promotes health and safety

Kenya seeking to save meat business from fever fears

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Argentina on alert over foot-and-mouth disease
30.jan.07
Reuters
BUENOS AIRES -- Argentina, the world's third-biggest beef exporter, was cited as saying on Tuesday it was stepping up existing measures to prevent foot-and-mouth disease following an outbreak in neighboring Bolivia.
Senasa, Argentina's food and animal health inspection service, was quoted as sayig in a statement that, "Due to the three outbreaks of foot-and-mouth detected in the Santa Cruz province of Bolivia, the alert declared in October 2005 will remain in place and be strengthened."
The 2005 alert, imposed after an outbreak in neighboring Brazil -- the world's top beef supplier -- steps up border controls and suspends certain imports in a bid to stop the highly contagious virus from spreading.



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Oviduct-specific expression of two therapeutic proteins in transgenic hens
30.jan.07
Proceedings of the National Academy of Sciences (PNAS)
Recent advances in avian transgenesis have led to the possibility of utilizing the laying hen as a production platform for the large-scale synthesis of pharmaceutical proteins. Ovalbumin constitutes more than half of the protein in the white of a laid egg, and expression of the ovalbumin gene is restricted to the tubular gland cells of the oviduct. Here we describe the use of lentiviral vectors to deliver transgene constructs comprising regulatory sequences from the ovalbumin gene designed to direct synthesis of associated therapeutic proteins to the oviduct. We report the generation of transgenic hens that synthesize functional recombinant pharmaceutical protein in a tightly regulated tissue-specific manner, without any evidence of transgene silencing after germ-line transmission.
S. G. Lillico , A. Sherman , M. J. McGrew , C. D. Robertson {dagger}, J. Smith {dagger}, C. Haslam {dagger}, P. Barnard {dagger}, P. A. Radcliffe {ddagger}, K. A. Mitrophanous {ddagger}, E. A. Elliot {dagger}, and H. M. Sang {sect}
Roslin Institute, Roslin Biocentre, Midlothian EH25 9PS, United Kingdom; {dagger}Viragen (Scotland) Ltd., Pentlands Science Park, Bush Loan, Penicuik, Midlothian EH26 0PZ, United Kingdom; and {ddagger}Oxford Biomedica Ltd., Medawar Centre, Oxford Science Park, Oxford OX4 4GA, United Kingdom
Communicated by Ian Wilmut, University of Edinburgh, Edinburgh, Scotland, United Kingdom, December 7, 2006 (received for review July 3, 2006)



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Projects unveil customer perceptions to boost Canada's beef success
30.jan.07
Canadian Cattlemen's Association
Calgary, AB -- A wealth of knowledge to drive marketing strategies for Canadian beef has been unveiled by two international perception studies funded by the National Beef Industry Development Fund (NBIDF).
"The task of knowing the customer has never been more complex or important for Canada's beef industry," says Dave Plett, NBIDF Chair. "This is particularly true with the changes we face in the post-BSE world."
To deliver this knowledge, NBIDF funded two major projects to audit the opinions of influential global meat experts and consumers in top export markets for Canadian beef.
In the first project, the Canada Beef Export Federation undertook a Beef Quality Perception Audit (BQPA) in Japan, South Korea, Taiwan, Hong Kong/Macau and Mexico, to understand how the qualities of Canadian beef are regarded among close to 1,000 meat experts in those markets. This project built on a similar audit of U.S. meat experts conducted in 2004 by the Beef Information Centre.
The meat experts participating in the information audit included top meat company directors, beef importers and distributors, and meat purveyors who have the dollars and powerful market influence to drive demand.
"These people are the movers and shakers - collectively, they represent millions of dollars in trade," says Michael Young, vice president of international programs for Canada Beef Export Federation. "They are in the business of buying what sells, and they can buy beef from anywhere in the world. How they perceive beef quality and Canadian beef has a huge impact on our future success and prosperity in the export marketplace."
The findings confirmed Canadian beef grading standards are doing a good job of addressing the demands of these meat experts, since all the preferences indicated are ones Canada already delivers as standards for its beef grades. However more work is needed to help these experts identify Canada's association with these advantages. "The results showed that Canadian beef has a strong opportunity for success in these markets, as long as we continue to communicate and reinforce our strengths," says Young.
At a consumer level, NBIDF also funded a consumer perception study, to gauge attitudes related to beef food safety in four primary markets for Canadian beef. This project was used as a basis to propose supply chain management strategies to enhance beef demand.
A team led by Dr. Ted Schroeder, an agricultural economist at Kansas State University, conducted extensive surveys focusing on consumer perceptions and attitudes about beef food safety. Surveys were conducted during 2006, with approximately 1,000 consumers in each of the primary markets of Canada, the U.S., Japan, and Mexico.
Combined results of the surveys showed that 80 percent or more of consumers in Canada and the U.S. considered beef a safe product, whereas only 48 percent of Japanese and 60 percent of Mexican respondents felt beef is a safe product.
Compared to four years ago, consumers in all four countries indicated they had reduced their beef consumption because of food safety concerns. Canadians and Americans reduced beef consumption by 20 percent, Mexicans by 30 percent and Japanese by 55 percent.
"This finding is particularly challenging for Canada as a beef exporter, because lost consumer confidence in beef can occur regardless of what the Canadian beef industry alone does to ensure food safety," says Schroeder. "It's clear that beef food safety is a global issue."
More information on results of the two projects is available in two new feature articles, available on the NBIDF Web site, www.cattle.ca/NBIDF



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New consumer research to be released at annual meat conference: Nearly 90 percent of shoppers compare meat prices before purchasing
30.jan.07
American Meat Institute
Washington, D.C. -- New research highlighting consumer meat product and promotion preferences, shopping behavior and the growth of the natural and organic market will all be presented at the 2007 Annual Meat Conference, Feb. 18-20, 2007 at the Caribe Royale Orlando All-Suites Resort and Convention Center in Orlando, Fla.
Information presented at the session is based on a joint consumer study by the American Meat Institute (AMI) and the Food Marketing Institute (FMI) and will be presented by Anne-Marie Roerink, director of research at FMI.
Highlights from the study include:
· In-store sales promotions and signs have the highest impact on the quantity of meat purchased.
· Over one-third of shoppers compare meat prices at different stories before shopping and half compare prices of different meat and poultry products within the store.
· Over half of shoppers keep ready-to-heat products in stock at home.
· One-fifth of shoppers stated that better customer assistance would prompt increased meat purchases.
Results from the study will be released during the session and presented in an actionable format for immediate applicability within any organization.
Co-sponsored by AMI and FMI, the conference has become the industry’s premier meat marketing and operations educational program, designed to bring together every segment of the retail meat and poultry supply chain. Associate sponsors include the American Lamb Board, Canadian Meat Council, National Chicken Council, National Pork Board, The Beef Checkoff and National Turkey Federation.
www.meatconference.com.



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DNA fingerprinting promotes health and safety
30.jan.07
ARS News Service
Agricultural Research Service, USDA
Identifying individual animals is essential to controlling diseases and monitoring international imports and exports.
To find out who's who in a herd, scientists and cattle industry professionals rely on DNA--especially when traditional animal identification has been lost or damaged. Highly specialized genetic markers, developed by Agricultural Research Service (ARS) scientists at the U.S. Meat Animal Research Center, Clay Center, Neb., are helping to improve animal identification and parentage testing.
The most common type of genetic marker present in U.S. beef and dairy cattle is the "single nucleotide polymorphism" or SNP. The scientists have already identified 122 specialized parentage SNPs and annotated more than 1,600 neighboring SNPs. This knowledge has increased the accuracy of parentage and identification tests.
Using genetic markers, scientists can generate molecular fingerprints to match multiple samples from one animal. DNA-based technology is an effective complement to physical markers--such as brands, tattoos, tags and implants--and can clearly identify animals in situations in which physical markers cannot. DNA can be obtained and analyzed from cattle at any stage of life, as well as from fresh, frozen or cooked products. It's stable and completely unique to each animal.
Since 2003, USMARC researchers have identified over 7,000 bovine SNPs and placed them in the public domain where they can be accessed by researchers around the world.
Over the last decade, technological advances have made SNP identification easier and cheaper. Today the testing procedure typically costs about 2 to 20 cents per SNP, but it could eventually decrease to less than 1 cent. Lower costs could enhance animal health and food safety by promoting widespread use of SNP genotyping in cattle.
Read more about this research in the January 2007 issue of Agricultural Research magazine, available online at:
http://www.ars.usda.gov/is/AR/archive/jan07/dna0107.htm
ARS is the U.S. Department of Agriculture's chief scientific research agency



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Kenya seeking to save meat business from fever fears
30.jan.07
Reuters
Jeremy Clarke
NAIROBI -- Kenya on Tuesday was cited as saying it would spend $2.41 million (170 million shillings) on livestock vaccinations and quarantines to save its meat industry, which is in the grips of a deadly Rift Valley Fever outbreak.
The highly contagious disease mainly affects livestock but can be spread to humans through contact with infected fluids. About 150 people have died since the disease broke out in Kenya in December.
The virus that causes the fever, which is also mosquito-borne, causes those infected to vomit blood or bleed to death.
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